
Apple, Jollibee and Coca-cola.
What are the things that this big giants are good at?
Innovating.

Apple is the standard when it comes to phones. Most of the other brands are living up to what Apple have hype up in the market.

Jollibee became sensational when they introduce to marketing world the series of hugot commercial. Now most of advertisement we see on TV have stories in it.

Coca-Cola manage to retract consumers when their product was attack for its health benefits. They redirect their view on what their products can also offer, hapiness.
This new ideas are made possible by innovation and keeping up with this trends or becoming a trendsetter takes a whole lot of brainstorming and creative juices to come up with.
Innovation nowadays are not as simple as having a new flavor for your menu or changing a colour scheme of the clothes on your rack. Today you have a new idea the next day your competitor has a lot better.
Business owners may seem to settle of what they have and have faith their products have enough edge to survive the hustle but the society are changing. Those frequent customers will deplete and will be replace by new set of consumers wherein taste and choices are way different from the past generations.
Millineals are labeled as business minded generation. At a young age they all know how to start a business and manage it well. Being a managers of your own businesses or even managers under big companies shoulders the responsibility of making their product stand out from the others in order for customers to notice it.
Encouraging innovation in my workplace will be a step by step process. I will let them observe and subtly let my co-workers think of new ways on how to improve the situations they have sighted. With this I am not only encouraging them but simply listening with their own opinions and from there we will surely come up with new ideas on how to solve cases at hand.
Innovation is a continuous process. It never ends and you have to cope up if you don’t want to be missed out.
