Background and Rationale
Farmers nowadays are having trouble on sustaining their livelihood by just focusing on their crops. The inflation hits them drastically. Their compensation is not enough to sustain their living expenses. They need another way of living in order survive the increasing prices of basic commodities.
Patadyong weaving is one of the income generating business of the people of Barangay Bagtason. It is very rare and always a go to pasalubong of balikbayan from our province. Nowadays it has evolve into bags and fashion item other than the handkerchief and skirt it has started with.
Description of Product or Service
Habul will focus on making the Patadyong as a statement staple when it comes to fashion and accessories.
Patadyong Outfit. We will offer wide variety of trendy outfits that are instagrammable and aesthetic to the generation of today. Patadyong will be worn from basic tees, to party dresses and formal attire.
Patadyong Accessories. Patadyong will not be limited to textile but also to arm candies like totes, handbags and jewelries.
Benefits to stakeholders
Patadyong will be woven the wives of the farmers and their daughter. The hauling of product will be done by the farmers and other manual labor. It will be a community affair because all of the manpower will be provided by the community. The locals can be train on how to manage the business.
Value proposition
Habul will be a company that will help the local community of Bagtason in promoting and selling their products at a profitable price. To help empower a community by being sustainable when it comes to their own source of income. And also, to help preserve the culture of the indigenous people of Antique
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